Case study
$11,668 of frozen stock, turned back into cash.
An owner-run retail shop at Sun Peaks, BC. Measured year over year against a flat three-year baseline.
Treeline's first engagement found $28,728 of dead and slow-moving stock, about 29% of the shop's owned inventory. A targeted clearance freed $11,668 at full clearance margin. Off-season gross profit rose 33%. Every figure below comes from exact-date point-of-sale records.
Book a complimentary callThe situation
A short season, and stock that outstayed it.
A long-standing, owner-run shop at Sun Peaks with a short selling season and a long off-season. Inventory had built up over years. The owner tracked what was selling. What was not selling had never been counted.
The finding
Found, sized, and a recovery plan delivered, in days.
$28,728 of dead and slow-moving stock. About 29% of the owner's own inventory was producing zero or near-zero return, trapped in product that had not sold in over a year. The owner knew some of it was there. Nobody knew how much.
The work
What we did, over months, together.
The findings became a plan: a targeted clearance at full clearance margin, not a blowout. Repricing on proven sellers. Turn-velocity targets by category. Justin worked inside the operation through all of it, building consensus with the owner and adjusting as the season played out.
Measured results
Measured, not estimated.
| Metric | Result | Status |
|---|---|---|
| Cash freed via clearance | $11,668 at 40% margin | Measured |
| Off-season gross profit | +33% YoY | Measured |
| Off-season revenue | +42% YoY | Measured |
| Owned inventory turn (off-season) | +65% | Measured |
| Forward repricing lift | $6,238 to $12,506 per year | Projected, recurring |
Measured on exact-date point-of-sale pulls, owned inventory only, consignment excluded. Attribution held up under four checks, including a flat high season and untouched stock that did not move.
How much cash is frozen in your shop?
Pull up your owned-inventory number and take 29% of it. A complimentary call is the fastest way to find out how close that guess runs.
Book a complimentary callClear sight. Real growth.
Treeline Consulting is a strategy consulting practice based in Kamloops, British Columbia, working with small business owners across BC and the Alberta Rockies. Founded by Justin Terwiel, it pairs AI-powered analysis of a business's own records with twelve years of operating experience, reading the numbers alongside the floor: display, staffing, buying, pricing, operating costs. The owner gets a strategy built and executed together, not a report. Its first engagement freed $11,668 in trapped cash and lifted off-season gross profit 33% for a Sun Peaks retailer.